About Score-AI

The Platform for the
Extended Enterprise

We are building the intelligence layer that makes honest, benchmarked self-assessment the universal starting point for business transformation.

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Our Vision

A world where every business knows where it stands

A world where every business can understand where it stands, every expert can share what they know, and the path from insight to transformation is built on trust — not noise.

Score-AI envisions a global intelligent platform where business maturity assessment becomes the universal starting point for transformation. Solution providers demonstrate expertise through insight rather than pitch. Companies gain an honest, data-driven understanding of their own capabilities — benchmarked against industry peers — before ever speaking to a vendor.

Our Mission

Accelerate transformation through intelligence and trust

The way businesses discover what they need — and the way solution providers demonstrate what they offer — has barely evolved. Cold emails pile up. Generic pitches are filtered out. Meanwhile, the mid-market remains underserved, unable to access the diagnostic rigour that Fortune 500 companies take for granted.

"The problem was never that prospects couldn't hear us. It was that we weren't hearing them."
— David Obadia, Founder & CEO
How We Get There

Four pillars, one compounding advantage

01

Democratise Diagnostic Excellence

Consulting-grade maturity assessments for every solution provider — regardless of size. What costs £20,000–£250,000 from a Big Four firm, Score-AI delivers in minutes.

02

Build the Trust Infrastructure

Every assessment is an act of mutual discovery. Clients gain honest, benchmarked self-knowledge. Providers gain structured insight. Neither needs to pitch.

03

Create the Benchmarking Data Moat

Each completed assessment enriches a growing corpus of anonymised industry benchmarks — a network effect built on intelligence rather than social connection.

04

Scale Intelligence, Not Noise

Where the market automates outreach, we automate understanding. Our AI generates better insight — not better cold emails.

The Team

People who have lived the problem

We are not building Score-AI from a whiteboard. Every team member has spent years inside the enterprise transformation ecosystem — as consultants, solution architects, and revenue leaders.

David Obadia
United Kingdom
Founder & CEO

David Obadia

20+ years in enterprise software. Ex-SAP Fieldglass RVP EMEA. Serial entrepreneur. NEOMA Business School. Building Score-AI to transform how solution providers engage clients.

Laura Hockley
Dubai, UAE
Head of Marketing & CMO

Laura Hockley

Data-obsessed marketing leader. Ex-NetApp Head of EMEA and LATAM Marketing. 7 years at SAP Fieldglass. Certified coach. Passionate about building psychologically safe, high-performing teams.

Simon Ehnholm
Brazil
Head of Sales & Partnerships

Simon Ehnholm

20+ years driving revenue growth. Ex-SAP Fieldglass EMEA partner lead. Multilingual executive who translates vision into results. Known for calm focus and relentless execution.

Marco Argaez
Spain
Head of Growth & Business Development

Marco Argaez

15+ years in digital selling and GTM. SAP partner enablement leader. Founded Real Growth Collective. Master of social selling and demand generation. Passionate about empowering partners.

Luigi Grossi
Italy
Chief Technology Officer

Luigi Grossi

15+ years in IT transformation. Led one of the largest SAP implementations in telecom history (45+ systems). Brilliant technologist with strong business acumen. Innovation and RPA specialist.

The future of B2B is not louder.
It is smarter.

We believe the solution providers that thrive will be those that lead with insight rather than pitch, that earn trust through demonstrated expertise rather than volume of outreach. Score-AI is building the platform that makes that possible.

Score-AI

Benchmark. Prioritise. Transform.