Resources & Insights

Articles, videos, research.

Practical guidance to help you build an assessment-led growth engine.

40 hours became 40 minutes: how consultants get home by 7
Featured · Video
David ObadiaDavid Obadia
29 October 2026

40 hours became 40 minutes: how consultants get home by 7

It's 11pm, the pitch is at 9, and Priya is still turning 40 interviews into one honest picture. What if the assembling took 40 minutes, not 40 hours? See how Score-AI turns your methodology into a branded online assessment and a consulting grade report within the hour.

More Clients, Your Framework, Same Quality
VideoFeatured
David ObadiaDavid Obadia
2 September 2026

More Clients, Your Framework, Same Quality

Watch the recording of our 27 August webinar for consultants and consulting firms: where consulting is heading in the age of AI, a live end-to-end Score-AI demo — from AI-generated questionnaire to benchmarked, branded report — and what changes when every consultant on your team runs the same process.

What Is an Assessment Qualified Lead (AQL)?
ArticleFeatured
Laura HockleyLaura Hockley
16 July 2026 6 min

What Is an Assessment Qualified Lead (AQL)?

An AQL is qualified by real diagnostic data, not a form fill. See how Assessment Qualified Leads replace MQLs and convert pipeline faster.

Turn Your Framework into a Client Assessment
Article
Laura HockleyLaura Hockley
21 October 2026 6 min

Turn Your Framework into a Client Assessment

Your framework is in a slide deck. Here's how to turn it into a scored, shareable client assessment in seven steps, using a real framework as the example.

Turn Your Framework PDF into a Live Client Assessment
Video
Laura HockleyLaura Hockley
19 October 2026

Turn Your Framework PDF into a Live Client Assessment

See how Score-AI takes the framework you already have as a PDF and turns it into a live, branded client assessment — with an instant, benchmarked report for every respondent.

The Hidden Cost of Unbillable Discovery
Article
Laura HockleyLaura Hockley
13 October 2026 7 min

The Hidden Cost of Unbillable Discovery

Most consultancies give discovery away. As AI pushes fees towards outcomes, that free work is exactly where the baseline protecting your fee should come from.

Stop Guessing. Start Diagnosing.
Video
David ObadiaDavid Obadia
4 June 2026

Stop Guessing. Start Diagnosing.

Watch the Score-AI live demo recording: how assessment-led growth helps marketing teams generate better leads, qualify pipeline at scale, and let revenue teams focus on opportunities that actually convert.

The "MQL" Is Dead. Long Live Revenue.
Article
Simon EhnholmSimon Ehnholm
18 April 2026 2 min

The "MQL" Is Dead. Long Live Revenue.

Marketing is popping champagne over more MQLs while Sales throws those same leads in the trash. Here's how the best B2B firms stop fighting over lead quality and start delivering diagnostic, super-qualified opportunities.

The 40-Hour Leak
Article
Simon EhnholmSimon Ehnholm
18 April 2026 2 min

The 40-Hour Leak

Your best account executives aren't selling — they're stuck in "Drafting Limbo." Here's how to stop paying your closers to be analysts and writers, and get them back to closing.

Stop Guessing, Start Benchmarking
Article
Simon EhnholmSimon Ehnholm
18 April 2026 2 min

Stop Guessing, Start Benchmarking

Your biggest competitor in B2B sales isn't another vendor — it's the status quo. Here's how data-driven industry benchmarks turn "we'll circle back next quarter" into a board-level crisis.

Retention Is the New Growth
Article
Simon EhnholmSimon Ehnholm
18 April 2026 4 min

Retention Is the New Growth

If your Net Revenue Retention sits below 100%, you're running uphill. Here's the sticky-relationship playbook that quietly pushes top SaaS companies past 115% NRR.

How to Unlock Latent Demand in Your "Cold" CRM Leads
Article
Simon EhnholmSimon Ehnholm
15 April 2026 5 min

How to Unlock Latent Demand in Your "Cold" CRM Leads

Your CRM is a graveyard of "maybe later." Here is how assessment-led selling turns dormant contacts into super-qualified opportunities — at 10x the scale of manual outreach.

Score-AI: A New Way to Grow
Video
David ObadiaDavid Obadia
13 April 2026

Score-AI: A New Way to Grow

A concise explainer on how the platform helps businesses understand their current maturity and identify practical ways to grow using AI-driven assessments and insights. The video introduces Score-AI as a new structured approach for service and solution providers to benchmark their capabilities, cover gaps, and create focused growth plans.