From MQL to AQL.
3–5x More SQLs.
Score-AI turns Marketing Qualified Leads into Assessment Qualified Leads — prospects who have diagnosed their own problem before speaking to sales. They arrive with context, urgency, and clear gaps, and convert to SQL at 3–5x the rate of a standard MQL.
See the full platform, pricing, what an Assessment Qualified Lead (AQL) is, and the sales solution.
Why MQLs fail to convert
The MQL-to-SQL problem is not a sales issue. It is a qualification issue.
Surface-level scoring
Page views and downloads signal interest, not need. Sales ends up chasing curiosity, not opportunity.
Form fills without insight
You capture contact details, not context. You know who they are, but not what they need.
No diagnosis
Every lead arrives cold. Sales has to start from scratch, every time.
Introducing the AQL
An Assessment Qualified Lead is a prospect who has completed a structured diagnostic, benchmarked their performance, and identified their priority gaps — all before speaking to your team. Not intent data. Diagnostic clarity.
Assessment-led campaigns
Replace static content with structured diagnostics. Prospects engage because they get immediate value — a personalised benchmark report. You get real qualification data the moment they complete it.
Deeper qualification
Every assessment tells you where the prospect stands, what their biggest gaps are, and how urgent the problem is. This is why AQLs convert 3–5x higher than MQLs.
CRM-ready intelligence
Assessment data flows directly into your CRM — maturity scores, gap rankings, priority themes. Sales receives a fully informed brief with every lead. No manual work. No lost context.
Move beyond lead scoring
Stop scoring behaviour. Start qualifying need. Score-AI replaces engagement signals with real diagnostics — revealing problem awareness, readiness, and fit.
What changes with AQLs
This is not a better MQL. It is a different type of lead.
Higher MQL-to-SQL conversion
Lower cost per SQL
Of AQLs arrive with diagnostic context
See the impact
Adjust your current metrics and see how many more SQLs you generate when MQLs become AQLs.